Letter to the Editor

Dear Editor:

This week marks the 15th Annual National Farmers' Market Week, where we celebrate the abundance of summer and the farmers and ranchers who make it possible.

The U.S. Department of Agriculture (USDA) has identified strengthening local food systems as one of the four pillars of rural economic development. Nationwide, local food is one of the fastest growing segments of agriculture. The 2012 Census of Agriculture indicates that 150,000 farmers and ranchers, nationwide, are selling their products directly to consumers, often through farmers' markets. Through the 2014 Farm Bill, the USDA is making a historic investment of more than $78 million, to support farmers' markets, and local and regional food systems.

As the State Executive Director of the Missouri Farm Service Agency, I have seen, firsthand, how farmers' markets here in Missouri are helping to support family farms and grow local economies. They bring communities together, connecting cities with the farms that support them, and they provide the "Show-Me" state with fresh, healthy food.

In honor of Missouri's farmers and ranchers, here are my top five reasons to shop at a farmers' market this week (and every week):

1. You're buying local. Farmers' markets bring benefits, not only to producers, but to consumers and our local communities, as well. When local food marketing opportunities exist for rural producers, they cause ripple effects throughout the rural economy. Farms and ranches buy fertilizer and seed, invest in farm machinery, contract the services of custom operators, and support local businesses like restaurants and retailers. Growth in these areas leads to new demand for community services like schools and hospitals which, in turn, leads to jobs.

2. Strong local economies. This segment of agriculture is a vibrant growth area that is drawing young people back to rural communities, generating jobs, and improving quality of life. Spending our hard-earned money with local businesses helps support Missouri's economy, ensures that more of every food dollar ends up back in a farmers' pocket, and helps keep that money circulating in Missouri.

3. Farmers markets are easy to find. The USDA's National Farmers Market Directory now lists 8,268 markets across the country, a 76 percent increase since 2008. Here in Missouri, the number of farmers markets has grown to 245. You can find a farmers market near you, by typing in your zip code at www.ams.usda.gov/farmersmarkets.

4. Talk about options. Farmers' markets offer a wide variety of fresh, affordable, convenient and healthy products, sold directly from the farm. You can find ideas for how to use your purchases at www.whatscooking.fns.usda.gov.

5. They take plastic. In addition to accepting cash, many farmers' markets now take advantage of mobile card readers and can accept credit cards, nutrition program benefits, and even gift cards. The directory at www.ams.usda.gov/farmersmarkets lists payment options available at each market.

For more information on National Farmers' Market Week, and what the USDA is doing to support farmers and ranchers in Missouri, visit www.usda.gov/knowyourfarmer.

Sincerely,

/s/Mark Cadle

State Executive Director

Missouri Farm Service Agency