Roberts was born Dec. 30, 1920, in University City. He was the son of the late Elzey and Isabella (Wells) Roberts. Following graduation from John Burroughs School in Ladue, he attended Princeton University and graduated in 1942 with a degree in engineering. While at Princeton, he wrote the lyrics to the Princeton Stadium Song.
He served as a radar engineer in France at the end of World War II with the rank of Lieutenant J.G. in the U.S. Navy. On Oct. 27, 1945, he married Rachel Lee Anderson of St. Louis. They have one daughter, Lila Lee Roberts of St. Louis, and one son, Carl Anderson Roberts of Bloomington, Ill.
He was president of KXOX Broadcasting, Inc. until it was sold to Storz Broadcasting Company in 1960. Roberts also was an analyst with the firm, G.H. Walker Investments, public relations director of Saint Louis University, and later served as an advisor and guest lecturer to the students at Southern Illinois University, Carbondale.
He was a long-time member of the Public Relations Society of America (PRSA). In 1996, he founded Bright Central Public Relations, of which he was president until the time of his death. He and his wife were actively involved with farming and agriculture in the Bootheel, both serving on the board of directors of the land management firm, Anderson Farms, Inc.
Roberts was involved with many charitable organizations including the Wings of Hope, and served on the board of directors for the Greater St. Louis Billy Graham Crusade. He and his wife are Honorary Life Members of the board of the Episcopal City Mission. He was a former member of Bellerive Country Club and the University Club; and a current member of the Missouri Athletic Club.
He is survived by his wife, son, daughter, and one sister, Isabella Veeger.
In lieu of flowers, the family has requested memorial contributions be made to the Episcopal City Mission, 1210 Locust, St. Louis, MO 63103. Services and inurnment were to be held at Christ Church Cathedral at a time to be announced at a later date.